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The US Open anticipates a potential shift in men's tennis as the Sinner-Alcaraz duopoly faces challenges. Djokovic highlights the possibility of a 'third guy' disrupting their dominance, drawing parallels to his early career. Ben Shelton, with his unique style and recent success, emerges as a contender, aiming to challenge the top players and make a significant impact at the tournament.

Wimbledon is targeting India to grow its brand, tapping into cricket’s popularity and engaging young audiences through collaborations, influencers, and technology. Indian cricketers like Virat Kohli, Sachin Tendulkar, and Rohit Sharma have become key figures in this strategy. With key partnerships, Wimbledon aims to blend tradition with innovation for global appeal.